Sometimes the best thing to do is to do nothing at all. Reddit is OK already, but the new management seems to want to change it more and more. These new CEO's want to always push their "vision" for what reddit should be despite what the userbase wants and the backlash for that is already showing.
The thing is, the power doesn't rest on the CEO or the company, it rests on the user base. Redditors can migrate to any other website they choose to, just like Digg users migrated to reddit some years ago. The people have the power in the end.
Reddit is a pretty terrible business. Discussion boards in general are a terrible business. Redditors can migrate anywhere they want, but the question is where are they welcome, particularly in volume? voat is begging for money, fighting with paypal, and being forced to kill wannabe kiddy porn / jailbait.
I'm sure reddit would be super tore up if the fat haters, racists, and jailbait traders left :rolleyes:
This is where most of the conflict lies. Reddit the community and Reddit the business don't have the same goals in mind.
The company wants to grow and become more profitable, the community wants to preserve what it has.
I don't know if a site like this can really be run as a for profit company, at least not a growth oriented one. The obvious monetization schemes will be met with resistance. Even though its attracted a lot of users, can it really ever make money?
> This is where most of the conflict lies. Reddit the community and Reddit the business don't have the same goals in mind.
And this is the part about Reddit that I just don't get. A few years ago their users were a rather homogeneous group of nerds that had a lot of trust in the reddit management. Why on earth didn't they capitalize on that?
By doing all the latest actions that aim at getting rid of people that are now unwanted they try to get once again a somewhat homogeneous (albeit different) group of people. So maybe soon they are structurally exactly where they were some years ago except for the huge lost of trust of their users.
How is this going to help increasing their profit?
If they're exactly where they were some years ago but now with a demographic that's less likely to block ads, that's a win. How might they have "capitalized on" their "homogeneous group of nerds" that wouldn't have caused them to just leave?
> How might they have "capitalized on" their "homogeneous group of nerds" that wouldn't have caused them to just leave?
The possibilities should be endless. One thing I could have imagined would be cooperations with companies that have products which reddit user value and use heavily. Take Valve's Steam, for instance. Reddit could have offered those companies a service to buy a sub that is especially tailored for the company's needs so that they could turn their sub into a tailor-made r&d lab (with special features as required...). Those who love their products would be thrilled to develop ideas and share their user knowledge with their favorite company.
As long as they would've selected companies carefully and resist from interfering with other parts of reddit no one would run away. If anything, those "special sub" could be a gateway drug for new users.
The community would be in an uproar if such a sale happened. Reddit's only monetization schemes right now are 1) reddit gold 2) ads and 3) the gift shop. These are things that the community can completely boycott. Any sane person would know not to buy out something like reddit.
Reddit is really poorly managed. If Google bought it and gave it an overhaul I'm sure it would be welcome over the current administration. Plus, the "non-vocal users" simply don't care.
I would start with rewarding administrators with payment (akin to youtube, somewhat proportionally to views -- this creates a strong incentive towards fidelity), revamp post priority algorithms, and add some basic functionality that you need to install an add on (!), RES, to get (what other top 100 website needs this?).
A few hundred million for what -- a largely unmonetizable high traffic website full of tantrum throwing racists, bigots, and pornographers? They don't make much money from ads (they were unprofitable through at least 2012 afaik) and probably can't monetize that way -- even past the brand safety issues, it's still a forum that would feel lucky to get perhaps 50 cent cpm advertising on US traffic. I'd be shocked if they could clear 50 million, and that would be from someone who was going to fire the majority of employees and just run the site out. Particularly with digg's example of how fickle internet users can be.
I'm aware it was invested in at a 1/2 billion valuation, and good luck to them, but I stand by my analysis.
The thing is, 'reddit-likes' have definitively a place in the Internet, and I mean for the next couple decades. This format has been iterated over and over, starting with slashdot, 4chan, digg et al, and it's obviously one of the best ways we ever found to manage large discussions/news/etc. HN is an example.
Reddit is growing and would continue to grow really quickly. There's no competition in sight. Owning the discussion backbone of the internet is massively valuable, comparable at least to WhatsApp I'd say.
Can it die out due to massive exodus? Sure, but something similar will replace it. And for each iteration (slashdot,digg,etc), those websites have become larger and more consolidated. It's fair to assume at some point it will reach long term stability (particularly if it's properly managed).
More likely investors are getting restless and want to see some return. In these cases management feels it needs to have things under its control and starts removing power bases from lower down the org chart so that everything stays on message. AMA is Reddit's only viable asset so having it under control of someone who isn't part of the management clique is unthinkable.
Usually these attempts fail and the company is dead within 24 months having burned the village in an attempt to save the village.
However a counter-point is that its quite possible that they are trying to pivot reddit into a mainstream site, and thus are more than willing to burn most of the current user base.
They don't need/want hard-hitting questions during AMA's, nor do they want freaky fetish subreddits, nor long winded post describing the intricacies of the Federal Reserve.
They want cat pictures, pictures of freshly baked cakes, celebrity soundbites, and lots of comments that go "that cake looks delish!" and "Love you Miley!"
In short, an internet version of "The View".
Regardless, I think it will fail, if thats even the case. However, ideas such as these are the exact type that tone-deaf MBA types think up lots of times.
The sense I get among most of my friends "in real life" is that they read reddit but would never post to reddit. A driving force behind that is the fear of being seen as a "redditor," which is an image generally associated with neckbeards (ironically a term popularized by themselves).
It could certainly follow an 80/20 rule, i.e. 20% of users post 80% of content, but 20% of users also cause 80% of the disruption. I mean ultimately, normal people are outside living their lives, not fussing over reddit drama. Much of the controversy is definitely stirred up by a "vocal minority." But are they necessary? That's the question. If the upvote economy is zero sum, why would you want to waste so much of it on loud muckrakers?
You might very well be right. Perhaps the reddit leadership realized they have an aggressive vocal minority that is actively damaging their reputation, so they don't mind culling it from their ranks. That would explain Alexis' overt willingness to sit and watch. He literally doesn't care, because why would he? It's all part of the plan to get more cats on the front page, and money in his pocket. (I don't blame him in the slightest.)
Reddit is already mainstream by any sense of the words. The reason it's full of hateful, annoying etc. people is because that's how anonymous human behave. Reddit is not a super secret group that only hateful bad apple knows about. You can try to clamp down the bad content, but alienate the user base will end up badly because there will be no one left to join.
Are websites that are known for being more anonymous than reddit known for being more or less abrasiveness than reddit?
In my personal opinion, they are less abrasive. But I think I am definitely in the minority there. I think that anonymous sites are popularly known as more abrasive.
The thing is, the power doesn't rest on the CEO or the company, it rests on the user base. Redditors can migrate to any other website they choose to, just like Digg users migrated to reddit some years ago. The people have the power in the end.