Nothing as interesting as that. Mozilla has had a "let's try and be friends" approach with the ad industry for a few years (see 3rd party cookies) but the recent introductions like pocket and Hello are simply features some group in management decided were needed. The open governance approach means our source of income (various search referrals) is all we'd need to stay afloat for quite a while. Having said that it's a smart play to get into the mobile OS game and continue on the browser-as-a-platform path.

The moment anyone decides to add bundleware to the official release would be a golden age for tech recruiters since most of the engineering staff would be already packed.

Source: Mozillian