To me this whole Nook thing feels like a "shock and awe" campaign from B&N to take steam away from the Kindle and to their credit it seems to be working.

Personally, I'm skeptical they will be able to pull it off. They have a feature list a mile long (touch screen, eink display, wireless, wifi, etc) and I'd be shocked if things worked even 1/3 as well as they are advertising in their press releases, but I will reserve judgment for when it is finally released in November.