I think this would also lead to a lot of users grabbing a subscription to try out the software who wouldn't have otherwise.
From there of of four things is likely to happen:
1) They decide they don't like it and end their subscription quickly. Since it was cheap, they don't feel cheated and are less likely to smear your brand.
2) They like it and are lazy/preoccupied/like-the-convenience, so they keep the subscription.
3) They like it enough they decide to buy a license so they can save some money long term with upgrades and have more freedom with how they use it.
4) They're not sure if they'll use it enough to justify a continued subscription. If they need it enough, they buy a license without planning to upgrade as a compromise. Maybe they'll decide to upgrade later. If they're not sure, they drop the subscription and maybe buy a month at a time when they need it in the future (you can encourage more frequent users not to do this by offering a 20-25% discount to prepay a year for the service).
Monolithic desktop software like this would pull in more users and revenue with flexible rent/buy options.
I'm also more confident that you're motivated to keep pushing out big meaningful upgrades if you have users that you actually actively have to convince to buy them over what they already have.
From there of of four things is likely to happen:
1) They decide they don't like it and end their subscription quickly. Since it was cheap, they don't feel cheated and are less likely to smear your brand.
2) They like it and are lazy/preoccupied/like-the-convenience, so they keep the subscription.
3) They like it enough they decide to buy a license so they can save some money long term with upgrades and have more freedom with how they use it.
4) They're not sure if they'll use it enough to justify a continued subscription. If they need it enough, they buy a license without planning to upgrade as a compromise. Maybe they'll decide to upgrade later. If they're not sure, they drop the subscription and maybe buy a month at a time when they need it in the future (you can encourage more frequent users not to do this by offering a 20-25% discount to prepay a year for the service).
Monolithic desktop software like this would pull in more users and revenue with flexible rent/buy options.
I'm also more confident that you're motivated to keep pushing out big meaningful upgrades if you have users that you actually actively have to convince to buy them over what they already have.