Likely nobody would even realize. It's not like the telcos would block sites. Instead, suddenly Netflix loads a lot slower than Comcast. Blame Netflix and move on.

That lasts right up until Netflix puts a big banner on their page for Comcast customers that explains the situation.

Netflix might have the clout to do so, but a small startup which nobody has heard of never would.

Ultimately, the consumer mindset is never to blame their provider. They blame the website. If you come to my site and it's throttled, there's a high chance you'll click away and never come back.

The internet has an appetite for replace existing rent seeking with more scalable rent seeking.

I just got an idea for a startup: it's like Uber for bandwidth.

thats generally how that stuff starts to be tolerated. "it wont fly so i don't care". then since there is a HUGE financial interest, they try again, and again and again, and nobody's to block them, it eventually works.