I've recently seen more and more ads on pages in Chrome. Just a few days ago, I got fed up and switched to Firefox (with Ad Block Plus installed), and boy am I glad that I did. There are a few places where I feel it's a little slower, and it occasionally frustrates me with links that are close together as it doesn't have the zoom that Chrome does when you hit a link that's sufficiently close to another link as to be ambiguous. But the lack of ads more than makes up for those shortcomings. I've come to realize that I just cannot live without ad blocking any more.
And yes, I do realize that advertising pays for many of the services that I use. It's just that the advertising arms race always makes it more and more intrusive until it's unbearable; I just cannot put up with them. Those services that I value and which offer a subscription plan instead of ads I subscribe to (like LWN). Sadly there's not a lot of content that you can actually choose to pay for rather than receiving via ads, so I just use an ad blocker and move on.
And yes, I do realize that advertising pays for many of the services that I use. It's just that the advertising arms race always makes it more and more intrusive until it's unbearable; I just cannot put up with them. Those services that I value and which offer a subscription plan instead of ads I subscribe to (like LWN). Sadly there's not a lot of content that you can actually choose to pay for rather than receiving via ads, so I just use an ad blocker and move on.