I think the correct terminology here is "anti-fragile" inlight of Nasim Talib's new book.

Fragile = something that can't withstand randomness

Robust = something that can withstand randomness to a point

Anti-fragile = something which gets better when exposed to randomness

OP's plan here demonstrates anti-fragility, not just robustness. Overall great article about how to crowdsource pool of knowledge and turning it in to a business.