You want a citizen to be able to receive emails and give you money, then move smoothly to calling other citizens through the website, being provided with a walk sheet to go door-to-door in her own neighborhood, eventually leading a small team of other volunteers.... all of these require interaction with the database of other supporters. Ideally the campaign has over a hundred million people all contacting each other and urging each other to vote a certain way.
You want a citizen to be able to receive emails and give you money, then move smoothly to calling other citizens through the website, being provided with a walk sheet to go door-to-door in her own neighborhood, eventually leading a small team of other volunteers.... all of these require interaction with the database of other supporters. Ideally the campaign has over a hundred million people all contacting each other and urging each other to vote a certain way.