The problem with "don't be evil" is that it sets up the company to look hypocritical when it does something that could be construed as evil (or at least ambiguous).
Just like "it just works" for Apple - really super awesome, except when it doesn't - for large groups of their customers.
People may disagree on what's evil (especially when media companies can easily be "hired" to muddy the waters). Hypocrisy is much easier to detect and justifiably besmirches the brand value.
Just like "it just works" for Apple - really super awesome, except when it doesn't - for large groups of their customers.
People may disagree on what's evil (especially when media companies can easily be "hired" to muddy the waters). Hypocrisy is much easier to detect and justifiably besmirches the brand value.