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Possibly Offtopic - If you are going to link directly to blog posts of companies (especially if they have been in private beta) could you PLEASE have a "What is $product" bit.

Either one or two lines in the initial part of each post or preferably in an easily noticeable sidebar.

I had to go to the main site before I could figure out what aerofs was.



Seriously, please do this. The grab on the homepage is great, but we have to click away before seeing what AeroFS actually is!

The grabpoint "AeroFS encrypts your data end-to-end, and only shares your files with those who you invite. Files are never stored in the public cloud." is good, you should stick that into the header, especially for a press release / HN submission where you will be getting attention.


That's marketing 101 folks. You should always include a short paragraph describing your offerings.


At least the logo goes to the main page of the website, and not the main page of the blog.

EDIT: heh, that was fixed 46 minutes ago.


Yup, our bad. Turns out we still have a lot to learn about blogging.


Funny bit is that YC companies always miss this. I think ya'll need a launch checklist. (:


I've actually been thinking about putting together a book/list of checklists.

1) Launch 2) Onboarding employee 3) Firing employee 3.5) Firing cofounder(s) 4) Getting hacked 5) Trolled 6) M&A offers 7) Running out of cash 8) Raising (per type of round) 9) Board meetings 10) Annual reporting etc.


Sounds like a great series of blog posts too. I'd definitely be interested as some of those topics are rarely discussed.


Yeah, I think blog + discussion, and then edit, and then turn into a book (which people can download or if they want to buy from Amazon buy, etc.) makes the most sense.

A lawyer's input would be really helpful for some areas; I'm pretty confident from an entrepreneur's perspective, and from a technical perspective, but while I generally am aware of the laws which apply to me, I'm not qualified or credentialed to give anything approaching legal advice.

It would almost make more sense to do in the Founders at Work style, where you have a domain expert work on each checklist/chapter.


Well, if you are serious about this, then shoot me an email. Maybe I can assist in some way. (:


Thanks for the suggestion! I just updated the blog with a quick blurb.


I've recently started using AeroFS although my invite email was gathering dust in my inbox for a long period of time and it was exactly because I couldn't figure out (in few second) why I should use it.

Well, this is actually a relatively different service compared to Dropbox and plethora of other store-your-files-in-the-cloud types. There is no storing of files in the cloud. However, it does the machine-to-machine sync very fast.




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