* Supported by most widely-used fonts.
* Easy to pronounce, one syllable
* Has mainstream connotations (bitcoins sounds like a nerd thing)
* Could use the lowercase phi for a more granular denomination maybe
Precisely my train of thought. Don't see why we need something so obtuse when an obvious, widely recognisable and - as far as I know - an otherwise unused symbol is available.
Plus, aside from the appropriateness of the symbol, it also conveys the digital element of the currency - it'd be more "on brand" if I was in marketing!
I think that the lowercase phi as a lower denomination is an excellent extension of the idea.