Also a good reason to test your emails in different systems - Gmail often snips emails I receive, meaning the Unsubscribe link at the bottom is cut off. I'll bet that leads to increased spam reports.
Aweber had an article last week suggesting you put an Unsub link at the top of your emails as well. I haven't had the guts to do that for my template (EveryDayDreamHoliday) but as a consumer I like the idea.
> Gmail often snips emails I receive, meaning the Unsubscribe link at the bottom is cut off.
It also makes these emails 100% unreadable on a mobile device, because they don't include the link to the full message on phones for some reason, even though they do on their web interface.
Aweber had an article last week suggesting you put an Unsub link at the top of your emails as well. I haven't had the guts to do that for my template (EveryDayDreamHoliday) but as a consumer I like the idea.