+1. Reminds me of Urinal Game Theory:

http://people.scs.carleton.ca/~kranakis/Papers/urinal.pdf

NB: Haven't actually read that paper, only the abstract, I've just discussed the concept in a class...I think I might read it later today!

I was asked a question on this topic when I was interviewing to be an intern at Microsoft over a decade ago. To this day it is the only interesting interview question I have ever been asked.