businesses have recently been complaining about facebook forcing them to pay to reach their 'likers', but this is the flip side. I'm seeing more and more sponsored stories about things my friends like, and not seeing the updates from the pages i really do want to see. even in 'most recent' view, facebook fails to show me updates from the pages i have explicitly told it to put in my news feed. which means i'm going to get those updates by other means. which means i'm going to use facebook less.