Also, I just want to mention that if you have the ability to change your price rapidly then using a dynamic pricing API[0] might be better suited for determining the best price.
[0] Disclosure: this is what we do, but don't feel compelled to use us.
Is your product for shopping carts only or can it be used with anything? What if for example i was selling something using something like gumroad or shoplocket?
Our product is just a REST API, so you could use it with anything. We have been building out integrations with shopping carts but I think Gumroad would be a perfect application for it.
Mike Arsenault's suggestion of the Van Westendorp's Price Sensitivity Meter
http://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensit...
http://orconsulting.com/blog/?p=133
Just what I needed right now (I'm struggling to find the correct price for an app, was going to go with the market).
Something that also resonates with me is:
"I wish that I knew how difficult it is to acquire a customer, get them to pay for your product and believe it’s as magical as you think it is."
Edit: changed broken Wikipedia link.