I understand the problem that the Kickstarter founders are facing, but I don't think this is the right (or even close to the correct) solution. Despite saying "kickstarter is not a store" in the title, their rules basically force project creators to physically show exactly what they're planning to deliver...making it even more of a store.

Thanks! Working 24-7 to get these watches out, blogging here: kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android/posts/