It depends what your goal is. If you need more funding or are looking for an exit then yes. If you need partnerships and your target companies lurk in the area you're getting publicity, then yes.
But if you don't need funding, an exit and aren't looking for partners, but are focusing 100% on your customers, then often this kind of publicity is an unhelpful distraction.
It's rare that when you get publicity among entrepreneurs and investors, you are also reaching your customers.
So for many businesses who don't need investment and don't need/want an exit, getting on HN, TC, Shark Tank, etc is less than unhelpful, it's a distraction and a waste of valuable time.
So why do so many young companies spend so much time courting the Arringtons and Cubans of this world? Because they are gagging for recognition, acknowledgement and the social proof that they're not completely wasting their time. It's a little like the need that most humans have for the existence of a God or big-daddy-in-the-sky that tells them they're doing OK and that it's OK to screw up occasionally.
It depends what your goal is. If you need more funding or are looking for an exit then yes. If you need partnerships and your target companies lurk in the area you're getting publicity, then yes.
But if you don't need funding, an exit and aren't looking for partners, but are focusing 100% on your customers, then often this kind of publicity is an unhelpful distraction.
It's rare that when you get publicity among entrepreneurs and investors, you are also reaching your customers.
So for many businesses who don't need investment and don't need/want an exit, getting on HN, TC, Shark Tank, etc is less than unhelpful, it's a distraction and a waste of valuable time.
So why do so many young companies spend so much time courting the Arringtons and Cubans of this world? Because they are gagging for recognition, acknowledgement and the social proof that they're not completely wasting their time. It's a little like the need that most humans have for the existence of a God or big-daddy-in-the-sky that tells them they're doing OK and that it's OK to screw up occasionally.