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cheald
on Sept 3, 2012
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Apple Never Invented Anything
I don't disagree. Apple is among the best marketers in the world. But they didn't invent it - they just do it best-in-class.
ThomPete
on Sept 3, 2012
[–]
They invented a specific kind of marketing where the product was the message. There is no other company in the world to my knowledge that can do that.
See their advertising for the iPod with the white headphones and the silhouettes.
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