You are right, but Apple's definition of marketing doesnt end with the billboards or the tv commercials.
Every time you see someone wearing those white earbuds, that's marketing. When your mom is always on her ipad, despite 20 years of lessons from you on how to use a computer, that's marketing. When you are sitting in an airport and you notice the glow of the Apple logo on the back of someone's Macbook Air, that's marketing. When the same dude is still using his macbook, 6 hours into a flight without a powercord, that's marketing. When you walk into an Apple store, and you feel the aluminum unibody... when you unwrap the sturdy yet smooth packaging and the bottom slides out to reveal the device... when computer boots directly to a gray apple logo on a white screen, instead of a DOS prompt for a few seconds, that's marketing.
It takes a lot of work to do Apple style marketing.
I completely agree. Apple's marketing is genius. But, the comment I was replying to seems to think that Apple invented effective marketing, and that's just not true. They do it really, really well, but you gotta be chugging the kool-aid to think that they invented the concept of using their products to advertise their brand.
Every time you see someone wearing those white earbuds, that's marketing. When your mom is always on her ipad, despite 20 years of lessons from you on how to use a computer, that's marketing. When you are sitting in an airport and you notice the glow of the Apple logo on the back of someone's Macbook Air, that's marketing. When the same dude is still using his macbook, 6 hours into a flight without a powercord, that's marketing. When you walk into an Apple store, and you feel the aluminum unibody... when you unwrap the sturdy yet smooth packaging and the bottom slides out to reveal the device... when computer boots directly to a gray apple logo on a white screen, instead of a DOS prompt for a few seconds, that's marketing.
It takes a lot of work to do Apple style marketing.