hard drives intentionally use giga and tera rather than gibi and tebi. They're right; it's the memory sticks that are usually wrong :-)

IMO it's the ISP's who are intentionally misleading people. Average Joe might have some inkling of how big a gigabyte is these days, but nobody except a network engineer cares what a gigabit is. I can't imagine how many people buy gigabit fiber expecting a gigabyte. It would sound much less impressive if it were marketed as 125MB/s like it should be. They should at least be required to show both, not make people convert units if they want to find out how fast their advertised internet is supposed to download their 50GB game.

I don't think that counts as intentionally misleading since bits/second is the correct measurement for any serial connection and has been since the days of Baudot. Joe Blow might misunderstand it but that's on Joe.

It's not like the situation with hard drives where they're going against industry convention for marketing purposes.

You could also blame Windows. Linux counts storage bytes in base 10. But still counts RAM in base 2.

Nobody says "gibibyte" out loud without giggling or getting giggled at. I think we should start saying "gigglebyte".

I've been calling them Kibbles, Marbles, Gerbils and Tribbles

Pebble scale computing is all the rage right now.

Know that several of your coworkers are laughing at you in their minds every time you utter such foolishness.

I have had to debug enough fires because of stupid unit confusion that I now make the point of being extremely pedantic with the use of the right unit.

jigglybits works too in the correct company

also cal state irvine had a compsci prof who said "jigga-byte"

One point twenty one jiggabytes??? Great Scott!

MacOS uses decimal units to display file sizes and it kinda drives me nuts.