51% are iPhone sales
9% are wearables and home device sales
8% are Mac sales
7% are iPad sales
A portion of the 25% that make up services and subscriptions is advertising, in addition to Apple Music, iCloud, Google’s search default payment (20B/yr), etc.
Apple makes less than 5% of its revenue from advertising
Oof, I meant to write "a majority share", not the.
I still believe that to be true, as you're splitting the advertisement revenue - in my opinion, all app store revenue is related to their advertisement business.
From my perspective, only counting the money that went into the advert itself is misleading, as the store itself is what the adverts are shown on.
If it was a more general advertisement network I'd agree with your splitting though.
I can see where you're coming from, but I still feel like you might be putting too much trust into how apple splits their revenue in documents as they're provided to the public.
I'm not saying that the numbers are false, but apple can ultimately freely choose how to categorize their revenue itself.
From my point of view, their advertising revenue inherently cannot be split from their app store revenue.
It's akin to me saying "I've only spent $50 on groceries yesterday", but omit that the actual cost was $100 because of added fees and taxes.
It's still technically correct, and a bookkeeper will categorize it as such, but it also incredibly misleading.
I hold that opinion because in the apple ecosystem, the customer journey doesn't end with the advertisement. Every successful capture inevitably ends with more revenue via their 30% cut.
And btw, I'm technically a shareholder too - though only in the low thousands (value, not #), so prolly a lot less then you ( • ‿ • )
I'd consider that a majority share, or would you say the term should only apply if it's over 50%? I considered it to be a majority share because it's a significant chunk of the total revenue and not just a minor footnote, but looking back, "a significant amount" would've probably been better
Also, no, Apple makes nowhere close to a majority of its revenue from its App Store (source: https://www.visualcapitalist.com/charted-how-apple-makes-its...)
51% are iPhone sales 9% are wearables and home device sales 8% are Mac sales 7% are iPad sales
A portion of the 25% that make up services and subscriptions is advertising, in addition to Apple Music, iCloud, Google’s search default payment (20B/yr), etc.
Apple makes less than 5% of its revenue from advertising