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I guess we haven't agreed upon what metric we are even trying to compare (not surprising then we have a disagreement). I was making a comment on facebook vs yahoo as a profitable business, so I looked at profit. Facebook may never get to yahoo in terms of $/user (I don't know what yahoo's numbers are like now, or at their peak) but what exactly are you trying to compare such that you think $/user is a worthwhile stat to look at?

You can make the argument that it's a different era now, so looking at total profit isn't an apples to apples comparison, but a counterargument could be that the internet is a much more competitive landscape than it was in, say, 1996 so that it's actually more impressive what facebook has done in this era.



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