I remember a few years before Pinterest’s IPO, there were random statistics flowing around about how unique of a demographic Pinterest had compared to the rest of the internet. It’s mostly female dominated compared to the rest of the male dominated internet. Not just any female demographic either, but upper middle class, high income, young women †. There was simply no other online service that had that as its main demographic to the degree that Pinterest did. I remember thinking that must be a really attractive target for online advertisers and maybe I should keep an eye out for the IPO. Luckily I forgot. Its stock has been mostly lackluster.

†: hell son that was during my dating years. I was going on a lot of dates with women specifically in that demographic. Once I got to know a woman I would research her on google while narrowing my search to Pinterest. Out of 20 or so women I recall there were only 2 that didn’t have Pinterest accounts. The rest had, very active, Pinterest accounts.