This happened in a few stages:
Rollout of the new release (Jan 8 or so; I got it maybe Jan 16?)
Folks showed you could get the old update (I don't recall specifics) and block the OTA URLs (developer settings I think?) to prevent re-update.
Google decided to make it harder to get the old firmware.
I couldn't be arsed to wipe my phone, so am just living with the new shitty future for now.