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Digg wasn't really "the next big thing for a week," though. I'd argue from 2005-2008 it was a monolithic company.

Their fall, still, couldn't be choreographed better: focus on short-term products and grand, sweeping changes; neglect of the community and the emerging competitive landscape.



Digg wasn't really "the next big thing for a week," though.

Yes, but I bet the Digg crew paid more attention to such sites than to reddit.


Definitely; more specifically, the people pushing for v4 paid more attention to those sites than to reddit.




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