I'm less opposed to directly increasing cigarette taxes than I am to secretly raising insurance prices for people whose credit card statements include fast food. At least the cigarette price is visible up front, and the health risks of smoking are well understood. On the other hand, television constantly bombards its viewers with irresistible portrayals of people enjoying their products, with no up front indication that regular consumption of these products will (as hypothesized by the original article) put a black mark on your reputation that only corporations can see.