I hope it will raise awareness, but my cynical expectation is that the "Accept" button will become one people press habitually to get rid of an annoying banner. Sites abusing the Facebook Like button as a gateway to content are a proof of concept that this might happen.
Considering web browsers already have cookie controls built in it seems a bit silly incur such an enormous cost in implementing a completely redundant feature.
I think the effort would be better spent on publishing transparent descriptions of what data collected and what it is used for than for designers to each create their own non-standard dialog boxes. The cookie issue could be "fixed" (to the extent possible with pointless legislation) with a link to an EU-published HOWTO on configuring a web browser.
Considering web browsers already have cookie controls built in it seems a bit silly incur such an enormous cost in implementing a completely redundant feature.
I think the effort would be better spent on publishing transparent descriptions of what data collected and what it is used for than for designers to each create their own non-standard dialog boxes. The cookie issue could be "fixed" (to the extent possible with pointless legislation) with a link to an EU-published HOWTO on configuring a web browser.