I honestly don't see what's so controversial here. For me, it's just another expression of the idea "you can do all this on a tiny device now". Kinda like that infamous Pokemon Red and Blue ad with the bus driver:
Or the other ads by companies like LG mentioned in the comments showing the same premise. Just feels like people are looking for things to get offended by now, and reading way too much into a simple concept that's been done to death.
https://www.youtube.com/watch?v=qzAo9HzOgtQ
Or the other ads by companies like LG mentioned in the comments showing the same premise. Just feels like people are looking for things to get offended by now, and reading way too much into a simple concept that's been done to death.