The iPad updates are 'meh', as is the whole line-up. This comes after the Vision Pro launches to a fizzle, and resorting to a massive share buy back to hold the stock value. In the last week I've seen more articles about Tim Cook succession than in all the time before. I bet inside Apple things feel they might need every bit of help to push revenue.

This ad has gotten Apple and the iPad an incredible amount of free media coverage; and they waited a few days for the apology ... which will now go on to do exactly the same. This seems like a very very successful campaign.