Yeah there was revelling in the visual and nuance of their destruction. Could have done the whole thing CG where the objects squished together satisfyingly like they were made of clay rather than cracking and shattering. Honestly was easier/cheaper to do also.
Yeah, I think if they did than then it would have actually been a good ad. But focusing on the destruction/actually having destruction at all took away from the point that "it's compressing all these things into one" and made it interpretable as "we're destroying all these things, cause iPad can do it all"
