Do you know of any projects that tried to advertise how much it helps? Obviously quite a limited set of projects that would even have a budget to advertise, but I wonder if there is data on how much it helps to show folks there are other options.
there's ton of data. that's why most project want to use MIT. They dream with vc money so they can just dump it all in marketing and make bank. like moby, i mean docker. npm. etc.
hence why you either go GPLv3 or don't bother calling it open source.