I'm really interested in watching this space, in Australia there's a few Netflix competitors (QFlicks I think, which I have on my PS3), and there's literally very little of interest in their library.
On the other hand, the Apple TV is $110 now, and the library is quite large, and the quality is great!
We don't have Netflix in Australia so it's pretty much a one man show in terms of viable alternatives.
It depends on how much you watch but for most, these two optons can't even be compared cost wise. Unless you watch less than 2 movies per month, the Netflix is way more cost effective as compared to iTunes at least here in the US.
On the other hand, the Apple TV is $110 now, and the library is quite large, and the quality is great!
We don't have Netflix in Australia so it's pretty much a one man show in terms of viable alternatives.