We bought our lottery ticket last week. After releasing our app we got picked up by some big blogs but when the buzz died down, we immediately saw a dip in sales. We don't have a budget for marketing but we did notice that when your app is of a sufficient quality and you tell passionately about it, reviewers are willing to write about you.
It's a roller coaster ride, but nothing beats seeing people enjoy your product.. America watch out, next week we will targeting you with our marketing :)
Your app name should be something like "Invy - pick a date with friends and family" instead of just "Invy". Makes it much easier for people to see at a glance what it is, especially from screens with lists of apps. I think it also gives you a little SEO boost in the app store for those keywords.
I love the use of the white iPhones in the screenshots. That matches the design well and stands out from all the screenshots with black iPhones.
Yes, mostly outside of the US. We got picked up by majority of the Dutch blogs (we are a dutch company) and some German blogs. We also found that when you are on a blog, other blogs tend to read those and then they contact you.
We also tried connecting with old media, but there was almost no spin off from that.
Was your contact with them in English or Dutch and German? I'm wondering because we have a new iPad travel magazine and I'm going to try and start spending a portion of my time pitching outside the U.S. Have you had any success in Asia?
It's a roller coaster ride, but nothing beats seeing people enjoy your product.. America watch out, next week we will targeting you with our marketing :)
Plug: www.invyapp.com