Why have the main picture a shot of cleavage? He doesn't touch up the cleavage anywhere in the picture. If he did, it'd probably make for a pretty weird demo. The point of the picture was to illustrate the single window mode. It seems like there would be a common sense test where you think: "Is this really how I want to represent myself and this software?"
It's a female in a bathing suit! There's nothing sleazy about touching up a female or male in photo editing software. In fact, these are probably two of the most common things touched up for photo work.
