It will be. Ranking in Google is based on links. In a few weeks tens of thousands of sites will be linking the word "pocket" to that site and they'll be the top result in no time. Surprisingly, there is already a really popular Android App called pocket ( https://play.google.com/store/apps/details?id=com.citc.walle... ), but with the traction of ReadItLater, I imagine they'll beat it out in no time.