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I think TikTok is a substantial aberration on this trigger trend. It’s been great (as a non-user) seeing legitimately funny and creative stuff coming from that platform. It’ll be interesting to see if it stays that way or it does go the way (at least IMO) of YouTube and Instagram: quite commercialized.

Note: All of this based on impressions/vibes, would be keen to hear any stats if people around have ‘em on hand!



TikTok is extremely commercialized; even a lot of the "good" content is extremely carefully crafted part of the acquisition funnel for commercial activities.

I'm not knocking people liking it -- its like people liking SuperBowl ads; just because something is the very much marketing content doesn't mean its not fun and entertaining. But, the idea that becoming "quite commercialized" is a potential way it might go downhill in the future seems to miss that it is very much already there.


I've never used TikTok but definitely not surprised to hear this. I've certainly seen some interesting things escape the app, but yeah quite a shame to hear it's already over that hump already (or started over it)!


Given the investment involved (installing and using an app), I'd recommend trying yourself and drawing your own conclusions, rather than treating one person's experience as gospel


No thanks :) I’m extremely defensive of my information diet + attention allocation, and I know upfront that I don’t need to add a service like TikTok to the mix.

I’m not treating anyone’s experience as gospel in any case. There are no important decisions I’ll be making off this information.




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