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This Wired article[1] states that the first co-founder owned 40% of the company and the second co-founder owned 10% of the company at the time of acquisition.

This might suggest they started out with an 80/20 split.

Why? How did that split come about?

[1] http://www.wired.com/epicenter/2012/04/facebook-buys-instagr...



Kevin Systrom went all in at an earlier point. Discussed in more detail by the two of them here: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2745 (video)




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