It's particularly annoying that the counter re-runs from zero just by refreshing the page -- and yet shows the same final count each time. Is it even actually dynamic, does the counter increment in real time if there's a new share while you're on the page?
I think it actually is a live counter. I fired up HTTPFox and the page keeps sending requests to a URL containing "stream.thenextweb.fyre.co/livecountping/" - it appears to be intermittently polling for a new count, but I didn't notice it actually increment when I read the site the first time, and I'm not interested in monitoring it now to be sure.
