Any company that's designated as being in scope of the link tax will choose to stop linking to Canadian news media but will continue linking to foreign media. Links from search engines and social media currently produce for billions of page views for Canadian news publishers. Some of those page views will be replaced by people visiting the news site directly. Some won't, as people consume less news or substitute foreign media for Canadian. The loss of those page views will mean a loss of ad impressions thus and ad revenue.
In addition any deals these tech companies have already voluntarily made with Canadian news media will be terminated, since the companies have to choose all or nothing. They can't do anything at all with news content from any Canadian news publisher, unless they're willing to pay every news publisher. So there's no point in keeping those ongoing content deals active.
I don't know if that'd qualify as "absolutely destruction", but it seems hard to believe there wouldn't be a negative impact.
> The loss of those page views will mean a loss of ad impressions thus and ad revenue.
I think it's true that Canadian media orgs are generally in favour of this new law, correct me if I'm wrong. Why would they if this would destroy their business model? Or is the revenue from the people that will effectively be excluded not significant enough after all?
In addition any deals these tech companies have already voluntarily made with Canadian news media will be terminated, since the companies have to choose all or nothing. They can't do anything at all with news content from any Canadian news publisher, unless they're willing to pay every news publisher. So there's no point in keeping those ongoing content deals active.
I don't know if that'd qualify as "absolutely destruction", but it seems hard to believe there wouldn't be a negative impact.