In general, I don't mind sponsor reads in a video for a couple reasons:
1. They're produced much more mindfully in context of the video your watching. At their most basic, they're a small ad read at the beginning of a video, at their best, they're a much more likely to be relevant to me (the consumer) ad that doesn't cause me to lose focus on the video's original context. When a YouTube ad plays on my iPad while I'm listening to something during my daily shower, I don't really fear that a sponsor read is going to cause me to lose focus on the topic, largely because the automated ad inserter isn't going to accidentally cut out a second or two before a natural break, or even worse, in the middle of a sentence.
2. I know the proceeds of the ad are going directly to the creator, instead of to a machine that does ads in a way that myself, and a slough of psychologists, believe is damaging to a human.
I would much rather pay for YT Premium, or other services for ad free content viewing, however a lack of job security has lead me to sock away that and other funds that would go to paying for content like this to my rainy day fund. If it were a binary choice of pay for YT or not right now, I wouldn't, and I'd miss out on some fun, informative, and entertaining content, but in a way, I wish that was the case. It'd come with some awful consequences for an entire ecosystem of content creators, but ultimately that's the consequences of pedaling tech drugs, and that's a whole different conversation.
1. They're produced much more mindfully in context of the video your watching. At their most basic, they're a small ad read at the beginning of a video, at their best, they're a much more likely to be relevant to me (the consumer) ad that doesn't cause me to lose focus on the video's original context. When a YouTube ad plays on my iPad while I'm listening to something during my daily shower, I don't really fear that a sponsor read is going to cause me to lose focus on the topic, largely because the automated ad inserter isn't going to accidentally cut out a second or two before a natural break, or even worse, in the middle of a sentence.
2. I know the proceeds of the ad are going directly to the creator, instead of to a machine that does ads in a way that myself, and a slough of psychologists, believe is damaging to a human.
I would much rather pay for YT Premium, or other services for ad free content viewing, however a lack of job security has lead me to sock away that and other funds that would go to paying for content like this to my rainy day fund. If it were a binary choice of pay for YT or not right now, I wouldn't, and I'd miss out on some fun, informative, and entertaining content, but in a way, I wish that was the case. It'd come with some awful consequences for an entire ecosystem of content creators, but ultimately that's the consequences of pedaling tech drugs, and that's a whole different conversation.