It's not obvious at all. The great mass of people believe earnestly that money or a big leader will fix all problems.
Case in point: The current trend to use standardized test scores to give teachers an incentive to make students get better grades.
Case in point: AIG gives out tens or hundreds of millions of dollars to people writing derivatives to counter mortgage bond risk, because these derivatives make the company money.
Most developers aren't lucky enough to work at software oriented companies. Their management is unlikely to consider development to be creative work and instead focus only on costs, schedules and the classic death march management style. Many freelance job boards suffer from a race to the bottom. This is an enormously serious problem in our industry.
Case in point: The current trend to use standardized test scores to give teachers an incentive to make students get better grades.
Case in point: AIG gives out tens or hundreds of millions of dollars to people writing derivatives to counter mortgage bond risk, because these derivatives make the company money.