I'm not even one person. We have many computers in our home; I'm logged in to all of them, Google-wise, but they are used by my wife, the woman who looks after our kids, our children themselves, etc.
It would be very impractical to have each person log in as herself before they can search anything on Google (and my kids are too young to even be allowed to have a Google account!)
For now, customization seems to be attached only to the computer (browser), not the account; I have a computer that I use for work that no one else has access to, where Google searches work fine; I practically can't use the other computers to search Google.
If some day in the future, results are customized according to the account instead of simply the browser, then I won't be able to use Google at all.
> Google's an AI company
Ok, fine. Here's what they could do, then: detect topics in search results (and in query terms) and let one cluster or filter results by topics / domains.
They do - for selected queries where it makes sense.
Try searching for "jaguar" (no quotes). On the right, I have "Searches related to jaguar", which include "jaguar big cat" "jaguar car" and "jaguar download"
I'm not even one person. We have many computers in our home; I'm logged in to all of them, Google-wise, but they are used by my wife, the woman who looks after our kids, our children themselves, etc.
It would be very impractical to have each person log in as herself before they can search anything on Google (and my kids are too young to even be allowed to have a Google account!)
For now, customization seems to be attached only to the computer (browser), not the account; I have a computer that I use for work that no one else has access to, where Google searches work fine; I practically can't use the other computers to search Google.
If some day in the future, results are customized according to the account instead of simply the browser, then I won't be able to use Google at all.
> Google's an AI company
Ok, fine. Here's what they could do, then: detect topics in search results (and in query terms) and let one cluster or filter results by topics / domains.
Why don't they do that? Why don't they even try?