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> This is something you can opt out of (to some extent with privacy controls, otherwise with logging out).

And conveniently, most users will never bother to change their defaults.

My concern is not only that my particular interests are being tracked.

My concern is about the worsening of the power asymmetry between the general public and their (for lack of a better word) rulers (i.e., govt.+corporate complex).

What good can come of the fact that the rulers will know the zeitgeist of society at arbitrarily fine levels of resolution? (The feel-good answer is that if they know, they'll cater to the wishes of those whom they nominally serve, but I think there are enough examples to show otherwise).

For instance, can't an outsider's campaign to a high public office be squished more easily just before the cusp of him/her becoming "too big to ignore"?



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