Go thru the grocery store, or a souvenir shop, or even watch ads on TV. Look real hard at what's selling: much of it is paltry rehashes of old ideas (or outright crud) executed with little more than sheer will.
I watch little TV or other ad-driven media. I was amazed, after a long absence, by a movie-preceding ad for macaroni and cheese. 90 seconds of big-screen viewing time, produced at a cost of millions of dollars for...cheap pasta and powdered cheese food? That's not ideas, that's not execution per se, that's sheer force of will. Ditto for cheap trinkets sold anywhere. Ditto for frigging Spongebob Squarepants. That's hiring an accountant and an ad director and filling in the blanks they give you.
As I wrote in the prior thread: pick something and do it. It's not about brilliant ideas or clever execution, it's being relentless.
If you take a moment to watch an entire episode of Sponge Bob Squarepants, you will discover that it's is a brilliantly crafted show. For one, it layers humor for three target age-groups. Kids love it, but it's also full of sexual innuendo for their parents. And like all shows in the Nickelodeon tradition, it seems to be written primarily for stoned young men aged 12 to 25.
I watch little TV or other ad-driven media. I was amazed, after a long absence, by a movie-preceding ad for macaroni and cheese. 90 seconds of big-screen viewing time, produced at a cost of millions of dollars for...cheap pasta and powdered cheese food? That's not ideas, that's not execution per se, that's sheer force of will. Ditto for cheap trinkets sold anywhere. Ditto for frigging Spongebob Squarepants. That's hiring an accountant and an ad director and filling in the blanks they give you.
As I wrote in the prior thread: pick something and do it. It's not about brilliant ideas or clever execution, it's being relentless.