When I first watched the BMW video, I thought you had a good point, but then I watched the Microsoft video. The difference is that BMW is innovating on an actual product they can make now and learn from. Microsoft's video envisions translucent, credit card size touchscreen phones and people interacting with holograms.
There's some value in Microsoft's video, but given the unnecessary production costs, acting, etc., all of which is divorced from the engineering team[1], it sounds like their time would be better spent taking an approach more like BMW's.
There's some value in Microsoft's video, but given the unnecessary production costs, acting, etc., all of which is divorced from the engineering team[1], it sounds like their time would be better spent taking an approach more like BMW's.