your social capital is not useful only to raise money. it is useful to market your product. marketing your product gets it used which is the best way for it to improve.
that you can use social capital to help raise money is a great side-effect of the real reason it is necessary for startups: marketing.
your social capital is not useful only to raise money. it is useful to market your product. marketing your product gets it used which is the best way for it to improve.
that you can use social capital to help raise money is a great side-effect of the real reason it is necessary for startups: marketing.