This! GDPR is a big block towards technological improvement.
Do virtually any business that involves user registration at some point, and now you need to be sure that you're compliant with all those rules, spending limited resources on that to avoid ridiculous fines.
It benefits only the big players who has lawyers to know exactly what to do and not, and a nightmare for anyone who tries to grow a small business or have a small website.
It was already non-invasive. I, as a conscious human being browse a website, use their (potentially free) services. The website can of course put a cookie and track me. If I'm really paranoid I could block cookies etc but regardless, no one forces me to use their website.
If someone pointed a gun and forced me to go to a website, enter my personal data and give my data to trackers that would be something else (still not website's fault but anyway).
Do virtually any business that involves user registration at some point, and now you need to be sure that you're compliant with all those rules, spending limited resources on that to avoid ridiculous fines.
It benefits only the big players who has lawyers to know exactly what to do and not, and a nightmare for anyone who tries to grow a small business or have a small website.