Note that Wikimedia has been not using Google Analytics since forever because they're concerned about precisely the same privacy problems as the regulators.
It would seem Wikimedia is still violating the law as they keep Analytics data/data of users[0], but haven't yet pulled the Microsoft move of creating a separate EU company that the US-based entity has no control of.
This other post has more comments: https://news.ycombinator.com/item?id=30284820
I love that the plaintiff in this case is the "NOYB Association", as in None Of Your Fucking Business, Google.