Coca-Cola's advertising is so good, the sugar water literally tastes better if y... | Hacker News

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		xapata on Feb 6, 2022 \| parent \| context \| favorite \| on: Ask HN: Does targeted advertising work at all? Coca-Cola's advertising is so good, the sugar water literally tastes better if you know it's Coke, compared with a blind taste test.

mcv on Feb 6, 2022 [–]

So their advertising influences taste, but does it actually influence sales?

notfromhere on Feb 6, 2022 | [–]

The basis for every DTC brand is paid advertising. Advertising definitely works, especially in B2B contexts when you can directly track activity to a sale. But there's definitely marginal returns on it once you saturate your market.

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