Even though that may seem obvious I think a lot of people don't do it correctly. I hear a lot of people who say "Oh I submitted it to TechCrunch and didn't hear anything so I don't think it's going to get covered." That's the exact wrong mentality to have. Getting coverage is a game of percentages, and anything you can do to maximize those percentages should be taken advantage of. Don't pin all of your hopes on TechCrunch. Build an awesome product. Craft a great story. Then shout it from the rooftops, and leverage any connections you have to get people talking about it.
Thanks man. Just trying to share my experience :). It's funny how much different marketing is now from back when people had to work the phones. I don't think I've ever gotten any type of coverage or connection from a phone call. Now it's all emails and social media. Things have certainly changed - I imagine it's way easier now than it ever was before. Especially for someone like me who's still in college.
The principles are the same, though. You have the gist of it: contact everyone you know. You're working the emails and tweets.
The downside is that without being careful you can come to be seen as a user. I see this mostly with people who get sucked into Amway or some other such can't-legally-refer-to-it-as-a-pyramid-scheme.
I wonder if the startup economy has sprouted any fixers yet -- those infinitely connected people everyone goes through because everyone goes through them.
Definitely true. I think they certainly exist in the startup economy just because that's the way things seem to work. It's the 80/20 rule. The vast majority of people are connected to a smaller subset that make it their business to know everyone.
